UPSET THE RHYTHM is a live music promoter and record label based in London, which is collectively run with a sense of fun and a DIY ethic.
It all began in Autumn 2003 with a bunch of kids who were bored of the London music scene. We felt alienated by most of the shows that we went to and decided to do something about it. We had little experience of promotion, nor the business of music in general, but through enthusiasm, humour and sheer hardwork, we blossomed into a vital promoter in the London scene.